Web site oft perceived as an entity with a single holding with the same importance as all the inner pages. But in practice, search engines and Google in particular catalog the sites according to an internal hierarchy. Site hierarchy, its name is, is the degree of importance of the inner pages on the site. Although it’s trivial Home is usually the most important (that too could be debated), but how Google can identify them and other important pages on the site?How did Google know a particular category is more important than the page that belongs to her, or from another category on the site? To answer these drumheads, Google refers to the another(a) factors that help to determine the degree of importance of pages on the site.
When we developer our site Towing in New York
our goal was to provide roadside assistance and Emergency Towing Services
While building the site I knowing those rules.
But before that “mark” important to Google which pages on our perspective, we need to do an accurate mapping and planning of web pages in accord with the degrees of importance.There are several precepts which have to adhere to while planning:
* Under each category must be at least two pages – there is no justification to relieve oneself a category on the site if they are not under it at least two different pages. The only limitation in this case is only if the situation would change. For posture, you plan category called “gas-powered vehicles” But now there is only one type of car like that – but you know in a few months to leave another kind of vehicle grocery.
* The maximum depth of the overall hierarchy will be at most four – as a page deeper in terms of hierarchical, less importance. The “depth” refers to both track clicks to do to get to it (number of clicks to be done from Home to get to) and using the other attributes we talk well-nigh them below. In full general, close to impossible to find any message in the world that it can be characterized by a maximum of four degrees of depth of issues. Just to experiment, after reading the post Try to find the search results pages with a great degree of depth 4.
Features * Shared pages have the same depth – the position that comes intuitively. Mean that contact should be a common theme to all pages in the same degree of depth. For example, if there is category called “Web Tools” at the bottom of pages Achsabachl page has slept a Web tool, so you could say in common between these pages are all kinds of Web tools.It’s not always so perceptible, once I got to meet stage business index under the category of “security companies” was a page called “compare companies in any field.
Hierarchical structure is important to note is that you get may make the expressions sitelinks certain. Recently I attended a preliminary audience and one national site for questions about sitelinks I mentioned the great importance that the construction for obtaining proper hierarchy.
So according to the leash rules I presented, we must now draw a diagram of the pages on the site ranks their importance. It seems the format of the final diagram:
Site pages hierarchy structure
Now that we have here an organized plan of a building site pages, it is time to emphasize this to Google – Here are seven simple ways to do this:
1. Optimize the structure of the URL of the page
The most common method to describe the fix of the hierarchical page structure is using its URL. Can be shared out into this system to 2 main parts:
* Distribution libraries – as a particular directory nearer to your region name, it is more important. With any decline in hierarchical added “/” is reserved to advance the degree of depth. Sample Library www.site.com/step1 much more dominant than a deeper level www.site.com/step1/step2. Distribution to libraries is Hista most convenient for me to emphasize hierarchy – is also visually clear and it seems logical that the library closer to your domain name so that you can understand that it is more important.
* Using keywords – sometimes the content management system of the site does not allow us to assign pages to other pages so we can create a hierarchy with the use of libraries.Hierarchy can be created by using the key phrases relevant to each level of depth as follows: we delimit category named cars, so this category’s goody will be www.site.com / cars. Now every URL of the page we want to build under this category, we add the word cars. Examples of pages placed into a category
www.site.com / cars-new-models
www.site.com / cars-reviews
www.site.com / cars-new-and-used-for-sale
www.site.com/cars-models-2010
In fact we create a reference by some expression, common in the URL of every page in the same degree of depth (as the previous method was the word before the slash joint). Other optimization proficiencys can be read Search Engine Optimization category.
2. Adjusting the structure of the Title of the page
There are several ways to plan Teitel of each page on the site. I personally do not use this method to build my blog hierarchy, but the system works beautifully in general. I hypothesise a blog should not adopt this system, is more desirable sites Atdmaiteime.
So this is how it works – every page site that gets Teitel Teitel has all the ranks before standing. Customary title of the page itself appears starting time time after coming all levels Ahhiarreiah separated with lines. Sample recall vehicle site than before – if I have an internal page as the new Mazda 3 “under the category” Reviews “, Teitel may seem like this:
Teitel’s hierarchical structure
Of of course one can separate the expressions using hyphens, Slashim or any sign you want. Of course every page in this category will show more exactly the same way and what will change is only “a page.” So Google can figure out where this page belongs to hierarchical. I personally think that although this method works, it becomes the top except that robotic monotonous.Page as a surfer not sure if I was a click on organic results.
3. Site navigation menu hierarchy
Navigation menus help users find your way just about the site and actually facilitate the search engines understand the site hierarchy. There are all sorts of types of navigation menus: top, sides, one that appears in a particular category, Potter and more. But if you want to create a clear hierarchy, you need to plan them carefully.
You must pay attention to 2 important characteristics that any menu:
1. Fixed / not fixed – a menu may appear on any web pages or just certain categories. When we have a site-wide menu (which appears on every page of this site), actually created a link from any page on the site to those pages that appear on the menu. Ie, in which case the pages that he links the more dominant that there is more chance of receiving Terapyak. But is important to us that all pages are equal? Absolutely not, so we pleader that you use the menus that appear only in specific categories.
2. Physical location on the page – as the menu is located higher, so the pages that he links more important. It is also true for links in general, higher as located in their power so great. The truth that it is also logical, if a link is located on the nether areas, the user would have to curlicue to expose him because not all users rolled down the chances are exposed to it are smaller.
The main page at the site recommended a fixed place on the top menu. While the pages belonging to category X we place the menu that appears in this category (pages that belong to it). Category Menu can appear under the main menu or on the page, but not over the main menu. The hierarchical level of the top down, so down menu position respectively.
There is a known disfavour particular sub-menus using standard menus and all – limit the freedom of using links from the text. Situation that this method forces the appearance of the link in the menu if we want to add another link from the text – there will be two links that turn to that page. When I spoke before the sculpture Pagerank I mentioned the subject of the PR leakage weaken which has two indistinguishable links. For example, if a page “download games” is in the same hierarchical level with “games fee” and use sub-menu, then that page appears on the link to “high paid”. So if the text on the page linked to from this page “Games fee” will be created two identical links (only in terms of SEO text link is better to have more).
4. Using breadcrumbs – Breadcrumb
Breadcrumb trail navigation path is composed of links, which in most cases located at the top of the page. The path is built in such a way that you can see the path in a hierarchy of page and pages which are the “in” that preceded it.
In terms of derive to the user, very easy to understand for some page is located and can click on the page a higher hierarchical level. In terms of search engines, links to all pages of Christian parent (including Home) of the current page. It reminds a little submenus they talked in the previous section, it’s just visually illustrates just the better route.
There are four basic rules for creating breadcrumb:
1. The path will be placed on the highest area, usually driven to appear above the headline.
2. All pages are Links for the crumbs, but the current page to have text.
3. Among the links will sign emphasize dissolution. It is customary to use the symbol “>” or “>>” (depending on the direction)
4. Sequence of the path will start from right to left (in her writing from right to left).
Breadcrumbs Trail – breadcrumb
5. Links from the text as an recital of the importance of a page
Sometimes we do not have the technical possibility to create a trail of bread crumbs or even secondary menus. So the best way to link pages through the links to the dominant is initiated from the text. If a page belong to category X, you can link from the page to that category in any way in the text. Of course it will not do better than a superficial way, by placing a link with the category name without any anchor text link text. Better do it like that surfer will understand why the link was stationed there, for example by adding the judgment of conviction “For more information and enlargement can read more in the category” (This category link.)
It is important to maintain a sensible amount of links, since they may be more links on the page so that the relative strength of each of them will decrease. Also, as the link appears at the higher text, so Google can conclude that the page it leads to more dominant. In this linguistic context, a few things I recommend to avoid:
* To communicate from one point to himself from the text – many times I see people linking from the text of a page the same page with anchor text they want to promote the same page.Links like this do not genuinely helpful, on the contrary – they are blackball the rest of the links on the page because it reduces their power.
* Do not use the same anchor text more than once – no matter if the links refer to internal or external pages, it is important to provide anchor text for each link. Usually if Googlebot has encountered identical anchor text, the link is second Paltrow at the Keyword Targeting (ie Juice is still running but not Target the phrase.)
* To communicate on the same page more than once with different anchor text – Just like before it has 2 links to 2 different pages with the same anchor text, here are the two links to 2 pages with the same anchor text is different. Even in this case is likely to influence the second link Atpolter by the same principle.
Note: inbound links from sites well off help to evaluate the hierarchical rank of the page. If not I’m not quite sure about this rule because the blogs, for example, there are instances where certain posts are more links to even Home (!). In case of such a successful Link Bait.
6. Depth to the top as a habituate of the number of clicks
Sometimes you might look for the site as a set of tracks are possible for each page. After all, not every page can be accessed from the Home and at times we are needful to click a few times to get to a specific page. Same amount of clicks is a variant of the rules presented before and in fact reflects the hierarchical rank of the page.
Then the next question: If the site map the absorption of all my pages on the site enough to get one-click site map, how could the same hierarchical rank? So the answer is the measurement of clicks made in the course of atomic columns (such derivatives are not new pages) and columns father. Site Map does not belong to any one of the two and can not be considered the same track clicks.
7. Scanning frequency background on sitemap.xml
When you configure the sitemap.xml site, we can define a field called “Change Frequency”.This field defines what about all the URL changes in frequency content of that URL. If the page content changes frequently, so check the site map. Available options are:
* Daily
* Weekly
* Monthly
Frequency scanning can not necessarily indicate a hierarchical importance of the page, when it comes to renewable site without content. But if this is a site with high frequency content updates and site hierarchy is built it – was also evidenced that the frequency dominance. I’ll explain by example: Suppose I have divided into sections according to topics. So if we take the computer section, which includes links to all articles written about computers – all write another article about computers automatically update the page section (that is renewable with each section a new article that comes under it).
Create the perfect combination
So now we know the seven factors that may affect the hierarchy, the question remains which of them to use? Whether everyone or only partially? The answer is that there is no definite answer and may adjust the number of combinations.
Upper menu * fixed – I’d recommend placing the most important pages on your site (just as you can see my blog). Now the technique used in Section 1 and defined that these pages will be separated single hierarchical level with Slash. That is a library that starts right after the domain name.
* Potter (lower site) fixed – I would place a number of important pages Site Related (optional), and those neutrals not necessarily connected. Pages can be neutral: Terms of Use, About, Contact Us, Site Map, Credits (if applicable), seclusion Policy, etc.. No need to place links on the main sources (they’ve already appear on the top menu set), but if you still want, I’d recommend a select few and not put everyone there.
* Pages, main categories – I would create a secondary menu appears on the front page of the category and pages that belong to that category. This diet is important not to appear over the main menu.
A good example of the realization of all the rules presented here, can be seen on the new user experience of Israel (it shaped talented designer Dana Shimoni). Notice how Abteitlym used, the addresses of internal pages with the use of libraries, “breadcrumbs” and use the categories pages submenus. Just fun:)
A good example of site hierarchy UXI – User Experience Israel
How do you create your site hierarchy?
Do not have to use all seven ways presented to create a clear hierarchy on the site. Enough to do a combination of some. For example in my blog I do not contains Abteitlym of the inner pages all levels above the top. Structure Teitel my blog is just a page ~ AskPavel and it does the job. What rules do you use? What do you think the most effective combinations to create a convenient site navigation and a clear hierarchical structure?